Creating your Blogspot or WordPress blog correctly could be the difference between ranking highly in the search engines and having to struggle to get any traffic at all. When your blog ranks highly in the search engines, it can receive large amounts of traffic without the author having to pay for advertising. By paying attention to a few factors when setting up your blog, it can begin to rank higher and get more traffic.
Search engine optimization has come a long way over the past 25 years. Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Today, SEO is as much an art as it is a science. It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms.
So, without further ado, here are nine tactics you can use to outrank your competitors in search engine results.
- Understand Search Engine Ranking Factors
- Use the Right Keywords
- Identify and Capture Search Intent
- Optimize Content to Obtain Google Featured Snippets
- Update Old Content
- Apply the Skyscraper Method
- Prioritize High-Quality Inbound and Outbound Links
- Boost User Signals with On-Page Best Practices
- Be Aware of Site Structure and Technical SEO Best Practices